I am taking you all through mesmerizing and nostalgic world of advertisement down memory lane. Awesome! It is heartening to revisit those wonderful nostalgic trip of those DD advertisements. Those lines and images are some of my fondest memories from my childhood. And the punch lines have become common in day to day life saying.
I am sure each of you will start remembering one, two or even more to add to this handful collection.
To start with –
Here is The First Indian Televission advertisement link:
http://www.youtube.com/watch?v=SAZRLGukV4A
WOLFARM KETCHUP
“Thoda ketchup try karo”
“Ketchup hota kaddu bhara”
“Isme kaddu nahin zara”
Thoda ketchup try karo is ad for Wolfarm. the jingle went,
“laa peele tamataron is hota hai taiyyar, Wolfarm,
naa hi koi milawat is mein, na banawati rang,
ek baar jo khaaye isko, ungli chaate baar baar, Wolfarm
man tastes ketchup and utters -
“Wah! Lagta ghar ka bana hua !!”
UPTRON TV
it’s ON
it’s ON
it’s ON
Geeky guy enters and asks - “What’s ON”
Boxer smashes from screen to the geek - “It’s Uptron”
It’s ON
It’s ON
It’s ON
Boxer questions screen “What’s on????”
Geeky guy with bruised face “It’s Uptron”
COLGATE
Colgate ka chota packetColgate ka chota packetKholo dabao (college joke had it all wired up)brush pe lagaoColgate ka chota packetColgate ka chota packet
VICKS VAPORUB
Ting Tong ... Door opens
“Zukam bad gaya na, kyon gaya tha bahar”
“Happy Birthday Mummy” - Vicks Vaporub
MAFATLAL
Humare fashions jo sub ko lubhaiyen
I am sure each of you will start remembering one, two or even more to add to this handful collection.
To start with –
Here is The First Indian Televission advertisement link:
http://www.youtube.com/watch?v=SAZRLGukV4A
WOLFARM KETCHUP
“Thoda ketchup try karo”
“Ketchup hota kaddu bhara”
“Isme kaddu nahin zara”
Thoda ketchup try karo is ad for Wolfarm. the jingle went,
“laa peele tamataron is hota hai taiyyar, Wolfarm,
naa hi koi milawat is mein, na banawati rang,
ek baar jo khaaye isko, ungli chaate baar baar, Wolfarm
man tastes ketchup and utters -
“Wah! Lagta ghar ka bana hua !!”
UPTRON TV
it’s ON
it’s ON
it’s ON
Geeky guy enters and asks - “What’s ON”
Boxer smashes from screen to the geek - “It’s Uptron”
It’s ON
It’s ON
It’s ON
Boxer questions screen “What’s on????”
Geeky guy with bruised face “It’s Uptron”
COLGATE
Colgate ka chota packetColgate ka chota packetKholo dabao (college joke had it all wired up)brush pe lagaoColgate ka chota packetColgate ka chota packet
VICKS VAPORUB
Ting Tong ... Door opens
“Zukam bad gaya na, kyon gaya tha bahar”
“Happy Birthday Mummy” - Vicks Vaporub
MAFATLAL
Humare fashions jo sub ko lubhaiyen
kya rang texture aap sub bhi jaan jayen
Bombay Dyeing .. Bombay Dyeing .. Bombay Dyeing .. Bombay Dyeing
Aise styles jo aap ko nikhare
har kapde humare hain sub se nyare .. Bombay Dyeing (4 times)
HMT WATCHES
Dalip Tahil while Shaving… checks time on his wrist watch
“God I’m late… Shanta… Shanta… SHANTAAAAAAAAAAAAAAAAAAAA”
He slips & falls on the coffee cart… which rolls forward and breaks window glass, taking Tahil 10 floors down into the swimming pool…
Dalip pops out of water… checks wrist watch…
“Uh… it still works”…budooom…
OK SAABUN
“Jo OK saabun se nahaye, kamal sa khil jaaye, OK nahane ka bada saabun.”
“Sach-much kaafi bada hai.”
The plot needs a little more elaboration.
Raja Bundela reaches the village home of his relative/acquaintance after what seems like a fairy tiring journey. Someone suggests a bath and Bundela immediately fishes out his cake of soap (a red looking chunk of sodium salt of fatty acid ostensibly representing Lifebuoy). Seeing this red glob his friend berates him, “kya bhai saab, ab tak laal hi pe atke ho”? “Yeh lo, naya OK gulaabi.” Cut to Raja Bundela under a shower with the jingle going in the background. Then a voiceover interrupts (presumably this is an open bathroom with a laissez faire approach) and suggests, “zaraa kushboo to lijiye.” And Raja Bundela sniffs at the soap and instead of concurring on the khusboo, again goes, “sach-much kaafi bada hai.” Such single minded devotion to size! Imagine the possibilities of this line and how grossly underused it has been!!
VIMAL WASHING POWDER
Dalip Tahil is walking on road with the 70s socialist attire (kurta, pyjama, jhola and a beard). There is a hoarding with a girl who starts off the jingle,
“suno suno aye babuji, kahan chale?”
“Kapde kyun hai maile dhule?”
Dalip responds, “Maile? Maine to laundry mein dhulwaye the!”
Girl responds, “to kya (whistle and she winks at him), farak dekh lo”.
Dalip looks at his kurta which is now chamkila white
and the jingle goes:
“vimal washing powder,
kapde dhoye jagmag jagmag ujjwal ujjwal,
safedi mein nikhaar, rangon mein bahaar,
laye jhilmil jhilmil, Vimal washing powder
HAMARA BAJAJ
Umm… yeh zameen yeh aasmaan
HMT WATCHES
Dalip Tahil while Shaving… checks time on his wrist watch
“God I’m late… Shanta… Shanta… SHANTAAAAAAAAAAAAAAAAAAAA”
He slips & falls on the coffee cart… which rolls forward and breaks window glass, taking Tahil 10 floors down into the swimming pool…
Dalip pops out of water… checks wrist watch…
“Uh… it still works”…budooom…
OK SAABUN
“Jo OK saabun se nahaye, kamal sa khil jaaye, OK nahane ka bada saabun.”
“Sach-much kaafi bada hai.”
The plot needs a little more elaboration.
Raja Bundela reaches the village home of his relative/acquaintance after what seems like a fairy tiring journey. Someone suggests a bath and Bundela immediately fishes out his cake of soap (a red looking chunk of sodium salt of fatty acid ostensibly representing Lifebuoy). Seeing this red glob his friend berates him, “kya bhai saab, ab tak laal hi pe atke ho”? “Yeh lo, naya OK gulaabi.” Cut to Raja Bundela under a shower with the jingle going in the background. Then a voiceover interrupts (presumably this is an open bathroom with a laissez faire approach) and suggests, “zaraa kushboo to lijiye.” And Raja Bundela sniffs at the soap and instead of concurring on the khusboo, again goes, “sach-much kaafi bada hai.” Such single minded devotion to size! Imagine the possibilities of this line and how grossly underused it has been!!
VIMAL WASHING POWDER
Dalip Tahil is walking on road with the 70s socialist attire (kurta, pyjama, jhola and a beard). There is a hoarding with a girl who starts off the jingle,
“suno suno aye babuji, kahan chale?”
“Kapde kyun hai maile dhule?”
Dalip responds, “Maile? Maine to laundry mein dhulwaye the!”
Girl responds, “to kya (whistle and she winks at him), farak dekh lo”.
Dalip looks at his kurta which is now chamkila white
and the jingle goes:
“vimal washing powder,
kapde dhoye jagmag jagmag ujjwal ujjwal,
safedi mein nikhaar, rangon mein bahaar,
laye jhilmil jhilmil, Vimal washing powder
HAMARA BAJAJ
Umm… yeh zameen yeh aasmaan
yeh zameen yeh aasmaan
humara kal .. humara aaj .. humara kal .. humara aaj
Bulund bharat ki bulund tasveeeeeeeeeeer - humara bajaj…
LAXMAN SYLVANIA BULBS
The plot builds up with Asrani, a domestic help, finding some bulbs conking off at home. The lady of the house instructs him to fetch Sylvania Laxman bulbs. Asrani is then shown chanting Sylvania Laxman on his way to the shop. When he reaches the shop, he doesn’t exactly remember the name of the brand.
Asrani asks the shopkeeper Viju Khote( KALIA of SHOLAY) - "Ram-Laxman bulb dena"
Kaalia - ‘aisa koi bulb nahin aata hai”.
Asrani: “kaise dukaandar hain aap? Saari duniya mein mashoor, uttam quality se bana…”.
Kaalia (demonstrating amazing smartness) interrupts - “to Sylvania Laxman chahiye aap ko”.
Asrani: “wohi to main kah raha tha, par ek nahin chhae (6).”
Kaalia: “chhae?”.
Asrani - “Poore ghar ke badal daloonga”.
VICO TURMERIC – PART I
this ad was played before Yeh Jo Hai Zindagi, Telecasted on every Friday, and Vicco will forever be linked with it.
Sangeeta Bijlani with the standard Dulhan’s haldi ceremony as the theme.
Bade naazon se paali hamaari banno,
tujhe dulhan banaaye re pyaari banno;
tujhe haldi ka ubtan lagaayein sakhiyaan
(gaggle of laughter from sundry extras posing as friends ostensibly because we see the aforesaid Banno’s legs)
teri kaaya ko kanchan banaayein sakhiyaan,
roop kundan sa chamke hamaari banno,
tujhe dulhan banaaye ree pyaari banno…
VICO TURMERIC – PART II
Vicco Turmeric Ayurvedic Cream,
Twacha ki raksha karey antiseptic cream,
Roop ko sanvarey, nikharey har dam,
Haldi aur chandan ka anokha sangam,
Vicco Turmeric Ayurvedic Cream,
Vicco Turmeric Ayurvedic Cream.
SUZUKI SAMURAI
milage,milage—”NO PROBLEM”
pick up, pick up—”NO PROBLEM”
can i have a drive, drive—”NO PROBLEM”
SUZUKI SAMURAI——”NO PROBLEM”
DELUXE NIRODH
Deluxe nirodh gave a new meaning to that song…
pyaar hua ikraar hua, pyaar se phir kyun daarta hai dil….
istemaal kiziye deluxe nirodh!!!
PRESTIGE PRESSURE COOKER
Prestige pressure cooker…
What about another
Hawkins ki siti baji
khushboo hi khushboo udi
mazedar lazatdar
khana hain taya
murg masalaam
tamato soup
mutur pulao
maa ki daal
kheer aurrrrrrrrrrr
dum aloo
hur mushkil
aasan karaye
mintoan mein
jhatpat pakaye
hawkins
hawkins
hawkins pressure cooker
LAXMAN SYLVANIA BULBS
The plot builds up with Asrani, a domestic help, finding some bulbs conking off at home. The lady of the house instructs him to fetch Sylvania Laxman bulbs. Asrani is then shown chanting Sylvania Laxman on his way to the shop. When he reaches the shop, he doesn’t exactly remember the name of the brand.
Asrani asks the shopkeeper Viju Khote( KALIA of SHOLAY) - "Ram-Laxman bulb dena"
Kaalia - ‘aisa koi bulb nahin aata hai”.
Asrani: “kaise dukaandar hain aap? Saari duniya mein mashoor, uttam quality se bana…”.
Kaalia (demonstrating amazing smartness) interrupts - “to Sylvania Laxman chahiye aap ko”.
Asrani: “wohi to main kah raha tha, par ek nahin chhae (6).”
Kaalia: “chhae?”.
Asrani - “Poore ghar ke badal daloonga”.
VICO TURMERIC – PART I
this ad was played before Yeh Jo Hai Zindagi, Telecasted on every Friday, and Vicco will forever be linked with it.
Sangeeta Bijlani with the standard Dulhan’s haldi ceremony as the theme.
Bade naazon se paali hamaari banno,
tujhe dulhan banaaye re pyaari banno;
tujhe haldi ka ubtan lagaayein sakhiyaan
(gaggle of laughter from sundry extras posing as friends ostensibly because we see the aforesaid Banno’s legs)
teri kaaya ko kanchan banaayein sakhiyaan,
roop kundan sa chamke hamaari banno,
tujhe dulhan banaaye ree pyaari banno…
VICO TURMERIC – PART II
Vicco Turmeric Ayurvedic Cream,
Twacha ki raksha karey antiseptic cream,
Roop ko sanvarey, nikharey har dam,
Haldi aur chandan ka anokha sangam,
Vicco Turmeric Ayurvedic Cream,
Vicco Turmeric Ayurvedic Cream.
SUZUKI SAMURAI
milage,milage—”NO PROBLEM”
pick up, pick up—”NO PROBLEM”
can i have a drive, drive—”NO PROBLEM”
SUZUKI SAMURAI——”NO PROBLEM”
DELUXE NIRODH
Deluxe nirodh gave a new meaning to that song…
pyaar hua ikraar hua, pyaar se phir kyun daarta hai dil….
istemaal kiziye deluxe nirodh!!!
PRESTIGE PRESSURE COOKER
Prestige pressure cooker…
What about another
Hawkins ki siti baji
khushboo hi khushboo udi
mazedar lazatdar
khana hain taya
murg masalaam
tamato soup
mutur pulao
maa ki daal
kheer aurrrrrrrrrrr
dum aloo
hur mushkil
aasan karaye
mintoan mein
jhatpat pakaye
hawkins
hawkins
hawkins pressure cooker
NATIONAL SAVING CERTIFICATE
“Raju beta, rakam che saal mein dugnee toh barah saal mein kitni?”
“Choguni”
“Kaun kya de raha hain choguni?”
“Choguni”
“Kaun kya de raha hain choguni?”
“National Saving Certificate…”
NIRMA DETERGENT TIKIYA
“Nirma detergent tikiya -
Iski jhaaaaaag ne jaadu kar diya -
paani mein rah ke bhi ye kam gale,
dheron kapade dhoye aur zyada chale.
Nirma ! Nirma detergent tikiya ..
iske jhaaaag ne jadoo kar diya”
NIRMA DETERGENT TIKIYA
“Nirma detergent tikiya -
Iski jhaaaaaag ne jaadu kar diya -
paani mein rah ke bhi ye kam gale,
dheron kapade dhoye aur zyada chale.
Nirma ! Nirma detergent tikiya ..
iske jhaaaag ne jadoo kar diya”
A FEW PUNCH LINES of Advertisements:
PRESTIGE PRESSURE COOKER - “Jo Biwi se kare pyaar Prestige ko kare kaise inkaar”
BAADSHAH MASALE - ” Swad sugandh ka raja badshaah banaye accha khana”
ASIAN PAINTS - "Yeh Tera Ghar Yeh Mera ghar”
BAJAJ - ”Humara Bajaj”
CAREFREE - "Chup Chupp baithi ho zaroor koi baat hain” ( Carefree)
ZANDU CHYAWANPRASH - "Saath Saal ke Boodhe Ya Saath Saal ke jawan"
DABUR AMLA KESH TEL - "khule khule mat wale baal"
NATRAJ PENCIL - "Match ki ye aakhri gend…aur ye laga sixer”
NEROLAC PAINTS - "mera wala blue"
LIJJAT PAPAD - “Karram kurram, kurram karram - mazzedar lazzedar swaad swaaad mein lijjat lijjat papad …. Liiijjjaattt Paaapppppaaaddd ”
BOURNIVITA - “Tan ki shakti, man ki shakti .. Bournvitaa”
MAGGI - “bas do minute”
ONIDA - “neighbors envy, owners pride”
PAN PARAG - “ek se mera kya hoga, to aap do lijiye !! AUR MERE LIYE!!!”
EVEREADY - “give me red” - (one of the first ‘rock’ sounds to break in the genre)
GAGAN VANASPATI - “khao gagan, raho magan”
SARIDON - “sardi hai? khansi? sardard? naak bhi band?? haan bhai haan!” (No one can't resist saying” - "Yes MO@#ER^&CK!* Yes)
SWAD - “kya swaad hai zindagi mein”
POLO - “Polo - the mint with a hole” “Buy a hole. Get mint free”
CLEARMINT - "the mint without a hole” (was it clearmint?) )
LAXMAN SYLVANIA - “poore ghar ke badal daaloonga”
DABUR LAL DANTMANJAN - “arey raaju, tumhare daant to motiyon jaise chamak rahe hain” (sarcasm)
KHAITAN FAN - “ye PSPO nahi jaanta!”
BAJAJ BULBS & TUBES - “jab main chhota bachcha tha, badi shararat karta tha, meri chori pakdi jaati, jab roshni deta bajaj!”
VICKS - “vicks ki goli lo, kich kich door karo/"
IODEX - "iodex maliye kaam pe chaliye”
SURF -“Man gaye Lalitaji - aapko, aur aapki paarkhi nazar, dono ko..”
HMT TRACTORS - “baapu, tiraikturr(tractor) taiyaar hai”
COFFEE TOFFEE - “coffeee! toffeee!!"
ZANDU BALM - “zandu balm zandu balm peedaahari balm…”
SWAGAT BANIAN - "achha, is mein ruan nahin uth ta, to phir Swagat banian hi lena chahiye.”
CINKARA - “yeh bechaara kaam ke bojh ka maara.” “inhe chahiye hamdard ka tonic Cinkara.”
DAIRY MILK - ” Kuch khaas hain zindagi mein”
BAJAJ - “Chunnu Munnu aur Pappu di gaddi”.
PRESTIGE PRESSURE COOKER - “Jo Biwi se kare pyaar Prestige ko kare kaise inkaar”
BAADSHAH MASALE - ” Swad sugandh ka raja badshaah banaye accha khana”
ASIAN PAINTS - "Yeh Tera Ghar Yeh Mera ghar”
BAJAJ - ”Humara Bajaj”
CAREFREE - "Chup Chupp baithi ho zaroor koi baat hain” ( Carefree)
ZANDU CHYAWANPRASH - "Saath Saal ke Boodhe Ya Saath Saal ke jawan"
DABUR AMLA KESH TEL - "khule khule mat wale baal"
NATRAJ PENCIL - "Match ki ye aakhri gend…aur ye laga sixer”
NEROLAC PAINTS - "mera wala blue"
LIJJAT PAPAD - “Karram kurram, kurram karram - mazzedar lazzedar swaad swaaad mein lijjat lijjat papad …. Liiijjjaattt Paaapppppaaaddd ”
BOURNIVITA - “Tan ki shakti, man ki shakti .. Bournvitaa”
MAGGI - “bas do minute”
ONIDA - “neighbors envy, owners pride”
PAN PARAG - “ek se mera kya hoga, to aap do lijiye !! AUR MERE LIYE!!!”
EVEREADY - “give me red” - (one of the first ‘rock’ sounds to break in the genre)
GAGAN VANASPATI - “khao gagan, raho magan”
SARIDON - “sardi hai? khansi? sardard? naak bhi band?? haan bhai haan!” (No one can't resist saying” - "Yes MO@#ER^&CK!* Yes)
SWAD - “kya swaad hai zindagi mein”
POLO - “Polo - the mint with a hole” “Buy a hole. Get mint free”
CLEARMINT - "the mint without a hole” (was it clearmint?) )
LAXMAN SYLVANIA - “poore ghar ke badal daaloonga”
DABUR LAL DANTMANJAN - “arey raaju, tumhare daant to motiyon jaise chamak rahe hain” (sarcasm)
KHAITAN FAN - “ye PSPO nahi jaanta!”
BAJAJ BULBS & TUBES - “jab main chhota bachcha tha, badi shararat karta tha, meri chori pakdi jaati, jab roshni deta bajaj!”
VICKS - “vicks ki goli lo, kich kich door karo/"
IODEX - "iodex maliye kaam pe chaliye”
SURF -“Man gaye Lalitaji - aapko, aur aapki paarkhi nazar, dono ko..”
HMT TRACTORS - “baapu, tiraikturr(tractor) taiyaar hai”
COFFEE TOFFEE - “coffeee! toffeee!!"
ZANDU BALM - “zandu balm zandu balm peedaahari balm…”
SWAGAT BANIAN - "achha, is mein ruan nahin uth ta, to phir Swagat banian hi lena chahiye.”
CINKARA - “yeh bechaara kaam ke bojh ka maara.” “inhe chahiye hamdard ka tonic Cinkara.”
DAIRY MILK - ” Kuch khaas hain zindagi mein”
BAJAJ - “Chunnu Munnu aur Pappu di gaddi”.
DHARA - “Dhaara dhaara shuddha dhaara “…
LEHER PEPSI - “Yeh hi hain right choice baby .. AHA”
UJALA - “Aaya naya ujjala, char boodon wala .. haha”
SURF - "Surf ki kharidai mein hi samajhdari hai"
COMPLAN - “I am complan boy, I am a complan girl ..”
PAN PASAND CHOCHOLATE - "SHAADI AUR TUMSE KABHI NAHEE " ..(pops in pan pasand)..shaadi aur tumse kabhi nahee!!
LEHER PEPSI - “Yeh hi hain right choice baby .. AHA”
UJALA - “Aaya naya ujjala, char boodon wala .. haha”
SURF - "Surf ki kharidai mein hi samajhdari hai"
COMPLAN - “I am complan boy, I am a complan girl ..”
PAN PASAND CHOCHOLATE - "SHAADI AUR TUMSE KABHI NAHEE " ..(pops in pan pasand)..shaadi aur tumse kabhi nahee!!
Some More Punch Lines:
“One Black coffee please”
“tumhari twacha se to tumhari umr ka pata hi nahi chalta!”
“kyunki har ghar kuch kehta hai”
“chai pee rahi hai ya zahar ka pyaala”
“sunday ho ya monday, roz khao ande”
“doodh doodh doodh doodh peeyo glass ful doodh”
NATIONAL WELFARE PROGRAM
1] “zaraa si savdhani, zindagi bhar aasani.”
2] “Agar beejon ke beech teen foot ka faasla nahin rakhoge, to who phalange phoolenge kaise.” “Yaad rakh, bachchon mein, kam-z-kam teen saal ka faasla rakhna zaroori hai, warna woh phalange phoolenge kaise.”
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This was an attempt to pen down the advertisements which were our part of life in 1980 - 1990. I Know there are lot more which have not been mentioned here. Its not easy to recall each and every advertisements in one go. But trust me Each of them will be here.
Anupam
